Return-path: Envelope-to: fb@vin-fm.com Delivery-date: Fri, 25 Jan 2013 04:06:39 +0700 Received: from outmail002.snc7.facebook.com ([69.171.232.136]:61778 helo=mx-out.facebook.com) by server01-iix.secureserver.web.id with esmtp (Exim 4.80) (envelope-from ) id 1TyU0K-0006iy-PA for fb@vin-fm.com; Fri, 25 Jan 2013 04:06:38 +0700 DKIM-Signature: v=1; a=rsa-sha256; d=facebookmail.com; s=s1024-2011-q2; c=relaxed/simple; q=dns/txt; i=@facebookmail.com; t=1359061425; h=From:Subject:Date:To:MIME-Version:Content-Type; bh=YzzpSwk/0TiMQhaSulQAje7QilUOmue2/NJrb8BM1bU=; b=yTr0d7kJ3YFCkiRhyUCKHoVI89oEMyyO3bkNuMDVGrVUxAzov9k5hpuh/h/pkvJV 1RVnIBUdaiGl68cMirqlFVrW2+ey3Y7eNDGA/OiAMaFfDjmjXMI/xWPGwFKDRQdm GRmpyCloIKaxyhy23fMB03rkTUI5t2Cw0nef8G6UAsg=; Received: from [10.79.27.91] ([10.79.27.91:43054]) by smout054.snc7.facebook.com (envelope-from ) (ecelerity 2.2.2.45 r(34222M)) with ECSTREAM id CA/92-02655-1B1A1015; Thu, 24 Jan 2013 13:03:45 -0800 X-Facebook: from zuckmail ([MTI3LjAuMC4x]) by async.facebook.com with HTTP (ZuckMail); Date: Thu, 24 Jan 2013 13:03:45 -0800 To: fb@vin-fm.com From: "Facebook" Subject: Developer Blog: The Value of a Facebook-connected Mobile User Message-ID: <49275fef503fd30b0d193005a509cf02@async.facebook.com> X-Priority: 3 X-Mailer: ZuckMail [version 1.00] X-Facebook-Notify: ; mailid= X-FACEBOOK-PRIORITY: 0 X-Auto-Response-Suppress: All MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="b1_49275fef503fd30b0d193005a509cf02" --b1_49275fef503fd30b0d193005a509cf02 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Halo Vincent, A new post has been added to the Developer Blog. The Value of a Facebook-connected Mobile User, Besok, 25 Januari jam 4:00 Published by Zoran Martinovic As an increasing number of developers integrate their mobile apps with = Facebook we've learned more about the benefits for developers of offering = Login with Facebook as a registration option. Specifically, people who = discover apps through Facebook and connect to apps using Facebook, tend to = spend more time in the apps, come back more often, and are more likely to = become paying customers. Many top game developers, for example, have also = found that Facebook-connected users generate more referral traffic as they = share achievements through social channels. Results "Facebook creates a stronger network effect and connection to the game and = among gamers, which results in higher retention with our games. Features = like a leaderboard and gifting keep users engaged as they progress = through game levels together, while at the same time attracting new = players." - Perry Tam, CEO of Storm8 =E2=80=9CDiamond Dash has shown us that being social on mobile ultimately = results in a better experience for the player. Users who play socially = are more engaged and are able to get the most out of the game by sharing = their experiences with friends.=E2=80=9D - Jens Begemann, CEO of Wooga. "We can assume that lifetime value of a Facebook-connected install is at = least double the value of guest connected players over time." - = Fran=C3=A7ois Daoud, Vice President of Marketing, Ludia "Besides seeing greater results from the players who connect to our games = with Facebook, these people also play and pay more, which are essential = parts of every game's success." - Anton Krasnyy, Founder of Murka table.blogTable { border-collapse:collapse; } =20 App=20 Engagement & Retention Monetization=20 =20 =20 Are You Smarter Than a 5th Grader? by Ludia 52% of players are connected to Facebook vs. 48% in guest mode, with = number of people connecting with Facebook on the rise. 70% of revenue are generated by Facebook users. =20 =20 Bingo Blitz by Buffalo Studios Facebook users make up 55% of the app's iPad audience and account = for 62% of total iPad revenue. On average Facebook users make up 55% of total revenue from all = devices, including iPad, iPhone, Android, and Kindle. =20 =20 Diamond Dash by Wooga In October, users were directed to the Diamond Dash app from = Facebook more than 19 million times. Since launching, the amount of = players connecting via Facebook has risen from 28% of users in December = 2011, to 70% currently. People who log into the game with Facebook are nine times more = likely to spend money. =20 =20 Family Feud & Friends by Ludia 63% of daily players connect with Facebook, and retention of = Facebook users is double the retention of those who sign in with guest = mode. 70% of revenue is generated by Facebook users. =20 =20 Slots Journey by Murka 15% of Slots Journey iOS daily active users log into the app with = Facebook; 7-day retention rate is 322% higher than non-connected users. Facebook users are 214% more likely to spend money in the first = seven days. =20 =20 SongPop by FreshPlanet Facebook users send 70% more challenges to each other. Facebook users spend 35% more on average than players who are not = using Facebook. =20 =20 Storm8 games Within Storm8’s mobile gaming network, Facebook users are = three times more likely to come back and play again. Facebook users are seven times more likely to spend within a game. =20 =20 TopEleven by Nordeus In general, Facebook users have better retention. 78% percent of = Android users connect with Facebook and 79% of iOS users connect with = Facebook. Facebook users are at least 3 times more likely to become payers on = Android (80% of payers are Facebook users).=20 =20 On iOS, 83% of payers are Facebook users, and players are 4.3 = times more likely to become payers than those who do not connect with = Facebook. =20 =20 Dragonplay games Facebook users engage with the games 135% more than non-connected = users, and those users are 133% less likely to churn after 30 days. People who sign in with Facebook are 274% more likely to convert = to a paying users. On average, Facebook users spend 85% more . =20 Best Practices After you've integrated your mobile app with Facebook, it's important to = measure how your users are engaging through Facebook Login. Be sure your business intelligence solutions can track users who connect = with Facebook to track their retention, monetization and virals. Other = options that will help with analysis are leveraging Facebook Insights, = including looking at the User Overview break down of demographic, language = and regional information for your Facebook users. Mobile app install ads, when paired with the Facebook for iOS or the = Facebook SDK for Android, also provide meaningful data to help you = understand the reach of your app. To learn more, visit our mobile developer docs. =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D ___________________ This message was intended for fb@vin-fm.com. Anda menerima email ini = karena anda telah memilih untuk menerima pembaruan pengembang dari = Facebook. Ingin mengendalikan pembaruan pengembang mana saja yang anda = terima? Pergi ke: http://developers.facebook.com/settings Facebook, Inc., Attention: Department 415, PO Box 10005, Palo Alto, CA = 94303 --b1_49275fef503fd30b0d193005a509cf02 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Facebook
facebook
Halo Vincent,
A new post has been added to the Developer = Blog.
 

3D"Zoran
Besok, 25 Januari jam 4:00
Published by Zoran = Martinovic

As an increasing number of = developers integrate their mobile apps with Facebook we've learned more = about the benefits for developers of offering Login with = Facebook as a registration option. Specifically, people who discover = apps through Facebook and connect to apps using Facebook, tend to spend = more time in the apps, come back more often, and are more likely to become = paying customers. Many top game developers, for example, have also found = that Facebook-connected users generate more referral traffic as they share = achievements through social channels.

Results

"Facebook creates a stronger network effect and connection to the = game and among gamers, which results in higher retention with our games. = Features like a leaderboard and gifting keep users engaged as they = progress through game levels together, while at the same time attracting = new players." - Perry Tam, CEO of Storm8

=E2=80=9CDiamond Dash has shown us that being social on mobile = ultimately results in a better experience for the player. Users who play = socially are more engaged and are able to get the most out of the game by = sharing their experiences with friends.=E2=80=9D - Jens Begemann, = CEO of Wooga.

"We can assume that lifetime value of a Facebook-connected install = is at least double the value of guest connected players over time." = - Fran=C3=A7ois Daoud, Vice President of Marketing, Ludia

"Besides seeing greater results from the players who connect to = our games with Facebook, these people also play and pay more, which are = essential parts of every game's success." - Anton Krasnyy, Founder = of Murka

App Engagement & Retention Monetization
Are You Smarter Than a 5th Grader? by Ludia 52% of players are connected to Facebook vs. 48% in guest mode, = with number of people connecting with Facebook on the rise. 70% of revenue are generated by Facebook users.
Bingo Blitz by Buffalo Studios Facebook users make up 55% of the app's iPad audience and = account for 62% of total iPad revenue. On average Facebook users make up 55% of total revenue from all = devices, including iPad, iPhone, Android, and Kindle.
Diamond Dash by Wooga In October, users were directed to the Diamond Dash app from = Facebook more than 19 million times. Since launching, the amount of = players connecting via Facebook has risen from 28% of users in December = 2011, to 70% currently. People who log into the game with Facebook are nine times more = likely to spend money.
Family Feud & Friends by Ludia 63% of daily players connect with Facebook, and retention of = Facebook users is double the retention of those who sign in with guest = mode. 70% of revenue is generated by Facebook users.
Slots Journey by Murka 15% of Slots Journey iOS daily active users log into the app = with Facebook; 7-day retention rate is 322% higher than non-connected = users. Facebook users are 214% more likely to spend money in the first = seven days.
SongPop by FreshPlanet Facebook users send 70% more challenges to each other. Facebook users spend 35% more on average than players who are = not using Facebook.
Storm8 games Within Storm8’s mobile gaming network, Facebook users are = three times more likely to come back and play again. Facebook users are seven times more likely to spend within a = game.
TopEleven by Nordeus In general, Facebook users have better retention. 78% percent of = Android users connect with Facebook and 79% of iOS users connect with = Facebook.

Facebook users are at least 3 times more likely to become = payers on Android (80% of payers are Facebook users).


On iOS, 83% of payers are Facebook users, and players are 4.3 = times more likely to become payers than those who do not connect with = Facebook.
Dragonplay games Facebook users engage with the games 135% more than = non-connected users, and those users are 133% less likely to churn after = 30 days. People who sign in with Facebook are 274% more likely to = convert to a paying users. On average, Facebook users spend 85% more = .
Best Practices

After you've integrated your mobile app with Facebook, it's important = to measure how your users are engaging through Facebook Login.

Be sure your business intelligence solutions can track users who = connect with Facebook to track their retention, monetization and virals. = Other options that will help with analysis are leveraging Facebook = Insights, including looking at the User Overview break down of = demographic, language and regional information for your Facebook = users.

Mobile = app install ads, when paired with the Facebook for iOS or the = Facebook SDK for = Android, also provide meaningful data to help you understand the reach = of your app.

To learn more, visit our mobile developer = docs.


This = message was intended for fb@vin-fm.com. Anda menerima email ini = karena anda telah memilih untuk menerima pembaruan pengembang dari = Facebook. Ingin mengendalikan pembaruan pengembang mana saja yang anda = terima? Pergi ke:
= http://developers.facebook.com/settings
Facebook, Inc., Attention: = Department 415, PO Box 10005, Palo Alto, CA = 94303
--b1_49275fef503fd30b0d193005a509cf02--